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A Greeting from Our President & CEO

"To Innovate Business Procurement Network" with the power of "Challenge and Respect" by increasing ability to respond to change.


Thank you very much for your continued patronage and support.
In 2000, MonotaRO launched an innovative e-commerce business that utilizes Internet technology to procure indirect materials, allowing users to check prices and delivery dates immediately without the need for quotations and make purchases as is. This year, our company is entering its 24th year since its founding. The market environment continues to change, and, at present, EC services have widely penetrated the general consumer market and spread to businesses of all sizes in the B-to-B market. However, the degree of EC use still needs to improve in the indirect materials market as a whole, and the potential for our company to contribute to industrial society in various ways is expanding.

Currently, the number of registered accounts exceeds 9 million, and customers in various industries use our services. We also understand the processes that occur before and after indirect material procurement and promote the improvement of services that only MonotaRO can provide.

"You'll find it, you'll get it, you'll need it, and with MonotaRO, you'll get the job done." is the catchphrase of our 2024 TV commercial. Our goal is to have the customers go through a "get the job done" experience, and this results in more "usable time" which leads the customers to the higher productivity, development of new technologies, and creation of new businesses.

The social and market environments surrounding us are changing more and more rapidly. In this kind of era, we are actively incorporating data and technological advances, such as the automation of operations using AI and robots, to operate more efficiently.
We practice a code of conduct based on "Respect for others." It enhances the willingness to take on challenges by mutually recognizing diverse personalities and abilities and fosters an environment that generates new ideas and innovations. "To Innovate Business Procurement Network," we will continue taking on challenges with our employees.

In January of this year, the management team was changed. We will refine our existing growth model and take it to a new stage. We will focus on "understanding and analyzing customer needs," pursuing improved convenience, and formulating practical business strategies. We will enhance our proposal abilities and implement the strategies appropriately.

Time is not infinite. We believe that MonotaRO's social value lies in our ability to improve the "labor shortage" and "lack of time for core business" in the industry through our services, to create a revolution by "increasing the value of time" for our customers, and to take action to achieve the development of the entire industry through a chain of such revolutionary changes. We will continue striving forward as one, powered by our "Challenge and Respect" culture.

Director, Chairman, and CEO Masaya Suzuki
Director, President, and COO Sakuya Tamura

Our Founding Aspirations

Kinya Seto, Director and Chairman Kinya Seto, Director and Chairman

Work with respect for each other.
Test small changes quickly, and adapt based on the results of those changes.
Follow these principles, and MonotaRO will continue to grow.


The founding of a company includes a mission to society. The first mission is to provide new value to society. All industries have existing companies trying to optimize in their own environments. To enter and win there, a new company needs to bring new value which society demands, but which does not yet exist.

When I founded MonotaRO in 2000 with my colleagues and entered the indirect material market, I sensed that we could provide new value through transforming the complex distribution of the indirect material market by utilizing database marketing through the Internet. My colleagues, who also shared a commitment to this value, and I have changed the mechanism of indirect material procurement by constructing and providing a new and efficient purchase platform so that we can distribute sufficient indirect materials, without wasted time and effort, to all businesses nationwide in Japan.

However, the new value that we create must be continually subjected to scrutiny in order to evolve and develop further. If not, this would mark the end of our mission to society. The second most important mission, therefore, is that the company must continue to evolve in order to keep making contributions to society. In Japanese, "kaisha", the word for company, is written by reversing the characters for "shakai", the word for society. I wanted to realize a better society by creating a good company. If each person working at MonotaRO comes to think MonotaRO as a society in which he or she belongs, the evolution necessary for our existence can be incorporated into the system.

In order to accomplish that, first, we must work with respect for one another. We join society’s circle of trust when this mutual respect does not just stay limited inside of MonotaRO, but also expands to the world at large. I believe that Monotaro can continue to grow by consistently testing small changes and then evolve by adapting to the results of those changes.


Founder and Honorary Advisor Kinya Seto