Our Business

MonotaRO’s main business is e-commerce sales of indirect materials for businesses such as factories, construction, automobile maintenance, etc. using the Internet.
The indirect material distribution industry in Japan is designed in line with the social background of the era of high economic growth, and it is extremely inefficient at present.

We believe that the significances of MonotaRO Group’s existence are to transform this with IT technologies such as the Internet, to improve productivity, and to create an environment in which business operators or customers can concentrate on their core businesses.

MonotaRO Group applies the business model, which has grown to a certain scale in Japan, to overseas and works on innovating the business procurement network on a global scale.

Strength

・ Low cost and efficient sales with practical use of scale and database utilizing e-commerce.
・ Transparent, fair, and easy-to-understand price based on the one-price policy.
・ Convenience with the product lineup of 28.6 million items and 731 thousand items in inventory.
・ Providing low-priced, private brand products and trusted products imported by MonotaRO.

Business Model

Based on its corporate mission to innovate business procurement networks, MonotaRO has expanded the number of products it handles and items in stock (1) and acquired new customers by increasing the number of search terms and products with short lead times (2).

In addition, by expanding points of contact with customers, bases and companies, we accumulate customer and product information (3).

Leveraging that information to make recommendations tailored to the customer's industry, department and job type as well as the product's applications and attributes leads to expansion of products purchased and repeat purchases by existing customers (4).

The resulting sales and profit growth (5) enables us to further expand the number of products handled and items in stock-leading back to (1).

This cycle of greater convenience (i.e., generating greater value in the form of time for customers) and business scale expansion is what shapes our growth.

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